User Generated Content Is the King of Building Brand Trust

Posted on Leave a commentPosted in Marketing Resources, Millennial Marketing

Millennials do not trust advertising, and rightfully so. No company is ever going to say that their product is inferior to another company‚Äôs, no matter how true that statement is. It goes against their best interest, and we as consumers understand this. That is why Millennials have turned to user-generated content (UGC) for their purchasing […]